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你好, nice to meet you.

I am a User Experience Designer who grew up with an enthusiasm for being creative while staying rigorous. 

 

After obtained a master degree in Human-Computer Interaction, I was eager to discover the balance between artistic creation and engineering rigor. Four years working as a User Experience Designer at Morgan Stanley, Siemens, Insperity, and a startup allows me to treat user experience as a channel to empower people to dream .

 

I have a wide range of interests. Cooking, films, car racing, skiing, floral design, swimming, wood work, and hiking. Moreover, I'm always open to discussing interesting topics, so feel free to drop me a line, or find me on LinkedIn, Twitter, and Dribbble.

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My Design Process

Always Understand Your Users First

I always start a project with user research to understand users and their pain points. If necessary, I develop personas or journey map to organize my research results and share them with my team.

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Make Sure Everyone's Onboard

Before moving forward, I make sure everyone understands the project scope, the problem, the metrics, and the project deliverables.

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Let the Ideas Rain

By bouncing around ideas with the team, I come up with a set of semi-solid concepts. My tools include Photoshop, Illustrator, Sketch, and Balsamiq.

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Test the Concept with Low/High-fidelity Prototypes

Before implementing the solution, I always translate the concept into a prototype and test it with my users. My tools include Axure, Invision, Adobe XD, Framer, Figma, Principle, HTML & CSS. 

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Iteration If Needed

I incorporate user feedback into the concept and return to users one more time for validation.

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Implement the Concept and Monitor Its Performance

I work closely with the development team to execute the concept. After the implementation, I monitor the performance of the concept to understand what we have done right and what we can improve upon.

My Design Philosophy

Fail fast, fail forward.

Complex user-centric design requires relentless trial-and-error before arriving at a successful deliverable. Learning from failures is the only way to get there.

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User experience needs persistent persuasion and nurturing.

Working with a cross-discipline team requires constant persuasion and communication on UX value. The process can be challenging but the end result will be much more rewarding. 

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All user experience design projects are case studies, not science.

Before applying a design that was used successfully by other teams, we should always ask ourselves if this design fits into the context. Never copy a design without a thorough strategy.

© 2019 built by Liang Zhao with LOOOOOVE

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